# Color and Maven partner to make fertility planning a routine part of cancer care For anyone with a full-time job, navigating a cancer diagnosis can feel like another full-time job. That’s why care advocacy has become such a sticking point for leaders when designing benefits packages. In a [**McKinsey survey**](https://www.mckinsey.com/industries/healthcare/our-insights/employers-look-to-expand-health-benefits-while-managing-medical-costs) from last year, about **41% of employers said they do or “definitely will” offer advocacy programs** this year. It’s a trend that not only shows the necessity of care advocacy but also its inherent financial benefit. Put simply, a care advocate is the person you call when navigating the administrative jungle of a health crisis. They ensure that all the bells and whistles of a health insurance package work in harmony, which means dramatically lower costs for you and your company. No doubling up coverage. No missing claims. No random out-of-network surprise fees. In the face of cancer, there are too many dots to connect; too many claims to get right; too much money to lose on account of logistics. For all parties involved, care advocates keep cancer costs in check. No cancer strategy is complete without them.